At Lero Lero Chilero, flavor is more than just heat. It's a celebration of Costa Rican culture, tradition, and everyday connection. Originally known for its loyal following, the brand was ready to evolve and reach a wider audience. We led a full rebranding process that respected its roots while introducing a fresh, playful identity. From updated visuals to a vibrant tone of voice, we created a brand personality that resonates with both longtime fans and curious newcomers. To deepen customer engagement, we designed and launched five distinct advertising campaigns. Each one focused on different moments where Lero Lero Chilero adds meaning to the meal, tapping into local pride, culinary creativity, and authentic daily life. The result was a stronger bond between the brand and its community, with content that feels just as memorable as the flavor.