Aardvark Eyewear believes that great vision should come with great style. Known for their high-quality frames and approachable attitude, the brand was ready for a visual upgrade to match their bold outlook. We proposed a new visual identity that modernized the brand while staying true to its playful spirit. Clean typography, elevated color palettes, and confident messaging helped reposition Aardvark as both stylish and accessible. To support the refresh, we developed three targeted campaigns that focused on lifestyle, self-expression, and affordability. Each campaign was crafted to connect with a different segment of their audience, showcasing how Aardvark frames fit effortlessly into everyday life. The result was a clearer, more compelling brand presence—and a stronger connection with customers ready to see the world differently.